With the US social media audience reaching 122 million, I think the question is not whether to participate in online communities, but where and how to engage with our current and future customers.
An article on ReadWriteWeb discusses Facebook’s changing demographics, conveyed in the image below. The article focuses on the changing demographics, as the 55+ user base is exploding while the 18-24 range is growing least quickly. It questions how this change will affect Facebook’s market opportunities and whether its college-aged users – once the exclusive user base – is migrating somewhere new.
